# Sawan Jha

> AI-Driven Local SEO Consultant | Rank, Grow & Get Leads


## Posts

- [Do You Need Paid Keyword Research Tools, or Are Free Ones Enough?](https://sawanjha.com/blog/free-vs-paid-keyword-research-tools/): Every SEO agency's pitch deck has a slide that says something like "professional keyword research requires professional tools."
- [SEO vs Google Ads vs Meta Ads: Which Should You Actually Invest In?](https://sawanjha.com/blog/seo-vs-google-ads-vs-meta-ads/): "Which one should I invest in?" assumes you're picking one lane and staying in it. Almost nobody who's actually growing a business runs it that way.
- [What Happens to Google Ads When People Start Searching on AI Instead?](https://sawanjha.com/blog/google-ads-ai-search-shift/): Everyone's asking the wrong question about Google Ads and AI search. The question going around is "Will AI kill Google Ads?"
- [How to Optimize Your Google Business Profile: A Step-by-Step Guide](https://sawanjha.com/blog/optimize-google-business-profile/): Most local businesses still treat their Google Business Profile like a digital business card. Fill in the name, address, phone number, add a few photos, done.
- [The Best Local SEO Tools in 2026 (And Which Ones Are Worth Paying For)](https://sawanjha.com/blog/best-local-seo-tools-for-agencies/): I've run local SEO for enough clients now to have opinions, not just a list. So this isn't a neutral "here are ten tools" roundup.
- [Do Backlinks Still Matter for AI Search? What the Data Actually Shows](https://sawanjha.com/blog/do-backlinks-matter-for-ai-search/): I get asked this every second week now.
- [GEO vs SEO: What Generative Engine Optimisation Means for Your Business](https://sawanjha.com/blog/geo-vs-seo/): You've probably seen the term GEO everywhere in the last year, usually paired with a claim that SEO is dying and you need an entirely new strategy to survive.
- [Why Your Reviews Matter More Than Ever for AI Search (And How to Get More)](https://sawanjha.com/blog/why-reviews-matter-for-ai-search/): Reviews used to be simple. More stars, more trust, more customers. That part hasn't changed. What has changed is who's reading them, and how carefully.
- [AI Overviews vs Featured Snippets: What's the Difference and Which Should You Target?](https://sawanjha.com/blog/ai-overviews-vs-featured-snippets-which-to-target/): Every few weeks, someone asks me whether Featured Snippets are "dead" now that AI Overviews exist.
- [Schema Markup for Local Businesses: A Beginner's Guide for AI Search](https://sawanjha.com/blog/schema-markup-for-local-businesses-beginners-guide/): Type "schema markup" into Google and you will land on a dozen guides written for people who already know what HTML is.
- [llms.txt Explained: Should Your Website Have One in 2026?](https://sawanjha.com/blog/llms-txt-explained-should-your-website-have-one/): Short answer first, because I know that's what you're here for: no, llms.txt will not get you cited by ChatGPT, ranked in Google's AI Overviews, or found by Perplexity.
- [How to Track Your AI Search Visibility: Tools and Metrics That Matter](https://sawanjha.com/blog/track-ai-search-visibility/): Do you know if ChatGPT is recommending your business? Or whether you show up in Google AI Overviews, Gemini, or Perplexity?
- [How to Get Cited by ChatGPT: The Complete 2026 Guide (With a Real Case Study)](https://sawanjha.com/blog/how-to-get-cited-by-chatgpt/): Let me start with a story that still surprises people when I tell them. A few months ago, we started working with a gun store in Thomasville, Georgia.
- [Is Google Citing Your Website in AI Overviews? Here's How to Find Out](https://sawanjha.com/blog/is-google-citing-your-website-in-ai-overviews/): Last year, one of my clients, a family and cosmetic dentistry practice in Newark, Delaware, came to me with a problem that many local businesses are facing right now.
- [How to Optimise Your Local SEO for AI Search, A Complete 2026 Guide](https://sawanjha.com/blog/how-to-optimise-local-seo-for-ai/): I have been doing local SEO for almost a decade now. And honestly, in all that time, I have never seen the landscape shift as fast as it is shifting right now.
- [How to Protect Local SEO from Google AI Overviews in 2026](https://sawanjha.com/blog/local-seo-ai-overviews/): Yesterday, I wrote about why websites are ranking on Google but losing traffic - and how Google AI Overviews are quietly absorbing clicks that used to go to your site.
- [Google AI Overviews Are Reducing Traffic: What To Do in 2026](https://sawanjha.com/blog/google-ai-overviews-seo/): A few months back, I was reviewing the Google Search Console data for one of my clients, a home builder based in Melbourne, Australia.

## Pages

- [Terms of Service](https://sawanjha.com/terms-of-service/): Last updated: 24 July 2026 Welcome to sawanjha.com (the "Website"). This Website is operated by Sawan Jha ("I", "me", or "my").
- [Disclaimer](https://sawanjha.com/disclaimer/): Last updated: 24 July 2026 The information provided on sawanjha.com (the "Website") is created and published by Sawan Jha ("I", "me", or "my").
- [Privacy Policy](https://sawanjha.com/privacy-policy/): This Privacy Policy explains how Sawan Jha ("I", "me", or "my") collects, uses, and protects your information when you visit sawanjha.com (the "Website") or interact with me.
- [Home](https://sawanjha.com/): I help businesses stay visible in the AI era, across Google, ChatGPT, Gemini, and Perplexity, through ethical SEO, local search, and authority building that compounds over time.
- [Your Complete Resource for SEO Tips, Tools & Algorithm Updates](https://sawanjha.com/blog/): The SEO Blog No fluff. No recycled advice.
- [Work and Experience](https://sawanjha.com/work-and-experience/): Work & Experience Every number on this page comes from an actual client campaign, backed by Google Search Console data and reporting.
- [About](https://sawanjha.com/about/): Around a decade in digital marketing, helping businesses stay visible as search shifts into the AI era.
- [Contact Us](https://sawanjha.com/contact-us/): Contact Whether you have a question about AI search, want to run something past me, or would like a free audit of your site, I'd love to hear from you.

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