Hi, I'm Sawan Jha
AI SEO & Local SEO Specialist based in Delhi, India
Avg Traffic Growth
Projects Delivered
- Years in Digital Marketing
- Projects Delivered
- Clients Served
- Client Satisfaction
I Didn't Start Out in SEO
Honestly, when I was younger, I did not even know this field existed.
That understanding of the human behind the search query is something you can’t learn from a textbook. You learn it by talking to thousands of real people.
That was around a decade ago, and I have been in this field ever since, learning, testing, and growing with every change search has thrown at us.
AI SEO & Local SEO The Two Areas That Matter Most Right Now
AI Tools I Optimise For
Local SEO Focus Areas
A Decade in the Making
From call centers to founding a consultancy, every step shaped how I understand search and the people behind it.
Started working in call centers during graduation
Joined my first digital marketing agency found my calling
Founded Elysian Digital Services
Pivoted to AI SEO as LLMs reshaped search
Launched sawanjha.com sharing what I know
Working with businesses in India and internationally
Helping clients across the US, Australia, UK, and India stay visible in AI-driven search through AI SEO, local SEO, and content strategy built on real expertise and real data.
HOW I WORK
Honesty over hype
Fundamentals first
Built for how people actually search
Always learning
What I Specialise In
AI SEO
Local SEO
Technical SEO
Content Strategy
Results That Speak
Main Street Dental
The Challenge
Invisible in local and AI search for competitive dental terms. Not showing in map pack, not appearing in AI-generated answers for Newark dentist queries.
What I Did
Local SEO + AI SEO: GBP optimisation, content restructuring, citation building, review strategy, and AI-citation-ready content architecture.
Results in 3 Months
Clicks
415 → 4,370
Impressions
23.2K → 1.97M
Avg. Position
was 24.4
Pain-Free Physiotherapy
The Challenge
Growing visibility in a competitive local health niche where established clinics dominated local search results.
What I Did
Local SEO + content strategy, targeted local keyword mapping, GBP optimisation, and condition-specific content designed for local search intent.
Clicks
2,990 → 9,370
Impressions
665K → 1.8M
Avg. Position
was 9.3
Bennic Homes
The Challenge
Building local search visibility for a home builder in a competitive Australian market where established brands dominated organic results.
What I Did
Local SEO + content-location-targeted content strategy, citation building, and GBP optimisation for multiple service areas.
Clicks
941 → 2,980
Impressions
84.8K → 536K
Avg. Position
was 39.0
Marcellus Law
The Challenge
Establishing search visibility in a highly competitive Australian legal market where large firms with substantial budgets dominated organic results.
What I Did
Local SEO + content practice area content optimised for local intent, GBP presence building, and structured data for legal services schema.
Clicks
254 → 805
Impressions
20.8K → 89.5K
Avg. Position
was 65.8
Certifications & Industry Recognition
As Seen In & Published On
Why I Share What I Know
You will find a lot of content on this website: articles, guides, breakdowns of real client work, and honest takes on where search is heading.
I write all of it myself, in my own voice, based on what I am actually seeing in my work. Not recycled advice, not generic AI-generated fluff. Real experience, real client data, real results, including the mistakes and the lessons along the way.
So that is what I try to be for the people reading my work now, whether you are a business owner trying to understand what is happening, or a fellow marketer trying to stay ahead.
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What Clients Say
Questions People Ask Me
What does an AI SEO specialist actually do?
An AI SEO specialist helps businesses stay visible not just on traditional Google results, but across AI-powered tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews. This means understanding how these tools source, cite, and surface information and shaping your content and online presence so you get included in those answers, not just in traditional rankings. In practice, it involves entity building, structured content, citation-worthy assets, and making sure the right signals exist for AI tools to trust and reference your business.
What areas do you specialise in?
Where are you based and who do you work with?
Do you write your own content?
How long have you been in SEO and digital marketing?
Around a decade. I joined my first digital marketing agency in 2015, founded Elysian Digital Services in 2018, and have been specialising in SEO ever since. Over the last couple of years I have been focused specifically on AI SEO as the search landscape has shifted dramatically. Before digital marketing, I worked in call centres across banking, insurance, and BPO, which, honestly, gave me a better understanding of customer psychology than any course has.
How quickly can SEO show results?
Come Say Hi, I'm Easy to Find
I am not here to hard sell you anything. This website is where I share what I know and document what I am learning as search evolves.
If any of this resonates with you, the best thing you can do is connect with me and follow along. I share insights, breakdowns, and behind-the-scenes of my work across a few platforms:
Where I break things down on video deep dives and walkthroughs