Work & Experience
Real Campaigns. Real Data. Real Results
Every number on this page comes from an actual client campaign, backed by Google Search Console data and reporting. No inflated averages, no projections dressed up as results. Here is exactly what was built and what it delivered, across eCommerce, SaaS, and local businesses.
200+
Projects Delivered
100+
Clients Served
5
Countries Served
80%
Local SEO Focus
Case Studies
Documented Client Results
A selection of real campaigns across different industries and countries. Each figure is taken directly from Google Search Console or client reporting. Client names are used with permission and linked to their live sites.
eCommerce
Hair & Beauty
3-month period
A high-volume eCommerce store scaling organic revenue.
- Clicks grew from 125K to 295K
- Impressions grew from 5M to over 6M
- Average position improved from 10.6 to 7.8
- Click-through rate nearly doubled, from 2.5% to 4.9%
CBD & Wellness
2020 to 2024
A multi-year authority-building and eCommerce SEO engagement.
- Referring domains grew from 1.6K to 6K
- Moz Domain Authority grew from 10 to 32
- Ahrefs Domain Rating reached 61
- Ranked #1 for competitive head terms including “dr ganja” and “dr ganja thca”, with multiple other terms in the top 5
Marketing Reporting Platform
Authority and content-led SEO for an established SaaS brand.
- Referring domains grew from 2K to 7.7K
- Ahrefs Domain Rating of 76
- Over 26K ranking keywords
- Ranked #1 for high-value terms including “seo score” and “the best seo tutorial”, plus top-3 positions across a range of competitive SaaS and marketing queries
Local SEO
Dental
Newark, Delaware
3-month period
A family and cosmetic dental practice, taken from near-invisible to dominant in local and AI search.
- Clicks grew from 415 to 4,370 (around 10x)
- Impressions grew from 23.2K to 1.97M
- Average position improved from 24.4 to 8.5 (page 3 to page 1)
- Now cited by ChatGPT as a top dental provider in Newark, and ranking on page 1 for “dentist in Newark DE”
Healthcare / Physiotherapy
3-month period
Scaling organic visibility in a competitive local health niche.
- Clicks grew from 2,990 to 9,370 (around 3x)
- Impressions grew from 665K to 1.8M
- Average position improved from 9.3 to 6.2
Home Builder
Australia
6-month period
Building local search visibility for a home builder in a competitive market.
- Clicks grew from 941 to 2,980 (around 3x)
- Impressions grew from 84.8K to 536K
- Average position improved from 39 to 34.4
Proof in the AI Search Era
SEO is no longer only about Google rankings. My work now includes getting businesses cited and recommended by AI tools like ChatGPT, Gemini, and Perplexity. Main Street Dental is a clear example: within months, the practice went from invisible to being recommended by ChatGPT as a top dental provider in its city, alongside larger, longer-established competitors. This is the kind of AI-era visibility most agencies are only beginning to understand.
The Scale Behind The Results
Real deliverable volumes across a decade of client campaigns and proposals.
1,000+
Technical SEO Audits
Full crawl and technical audits carried out across client campaigns and proposals.
1,000+
Content Pieces
Articles, landing pages, and pillar content produced across projects.
500+
Unique Domain Backlinks
Quality links personally built from unique referring domains via ethical, white-hat methods.
160+
Local SEO Campaigns
Around 80% of projects are local, making local SEO a core specialism.
100+
Clients Served
Across the US, Australia, UK, New Zealand, and India.
200+
Projects Delivered
Spanning eCommerce, SaaS, healthcare, legal, home services, and more.
Industries Served
SEO Experience Across 15+ Industries
A working understanding of the different ranking challenges across sectors, with particular depth in local service businesses.
Dental & Healthcare
Home Services
eCommerce & Retail
SaaS & Technology
Legal Services
Finance & FinTech
Real Estate
CBD & Wellness
Campaign Technology
Tools Used Across Every Campaign
Industry-leading SEO tools combined with AI-powered workflows for comprehensive, data-driven campaigns.
🔍 SEO Research & Analysis
Ahrefs
SEMrush
Moz Pro
Google Search Console
Google Analytics 4
Google Keyword Planner
Ubersuggest
⚙️ Technical SEO
Screaming Frog
GTmetrix
PageSpeed Insights
Schema Markup Validator
Bing Webmaster
✍️ Content Optimisation
Surfer SEO
Frase
🤖 AI-Powered Workflows
ChatGPT
Perplexity
Claude
Bing Copilot
Midjourney
🔗 Link Building
Hunter.io
BuzzStream
📋 Reporting & Management
Notion
Trello
Slack
Google Sheets
Loom
Trusted By & Worked With
AgencyAnalytics
Drganja
Perfectlocks
Pain Free Physiotherapy
Bennic Homes
Marcellus Law
Client Results, In Their Words
What Clients Say About The Work
Want Results Like These for Your Business?
These are documented outcomes from real campaigns. If you are serious about organic and AI search growth, let’s talk about what is realistically achievable for your site.