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Local SEO Is the Last Safe Zone from Google AI Overviews – Here’s How to Protect It in 2026

Yesterday, I wrote about why websites are ranking on Google but losing traffic – and how Google AI Overviews are quietly absorbing clicks that used to go to your site. If you haven’t read that yet, here’s the full breakdown. It’ll give you important context for what I’m about to share. But here’s the part that surprised even some of my more experienced...

Your Website is Ranking on Google But Traffic is Still Dropping – Here’s What’s Really Going On

A few months back, I was reviewing the Google Search Console data for one of my clients, a home builder based in Melbourne, Australia. Everything looked fine on the surface. Rankings were holding. Impressions were actually going up. But when I looked at the clicks column, something felt off. Traffic had dropped. Not a little. Significantly. My first instinct was to check for a penalty....