Let me start with a story that still surprises people when I tell them.
A few months ago, we started working with Golden Brothers, a gun store in Thomasville, Georgia. Now, if you know anything about this industry, you know it is one of the hardest niches to market. You cannot run normal ads. A lot of platforms restrict you. Google is careful with you. It is a tough space to get visibility in....
Last year, one of my clients, a family and cosmetic dentistry practice in Newark, Delaware, came to me with a problem that many local businesses are facing right now.
They were getting impressions on Google. Their rankings were decent. But something was off. The calls did not match the visibility. The traffic felt inconsistent. And when I asked them to search for “dentist in Newark,...
I have been doing local SEO for almost a decade now. And honestly, in all that time, I have never seen the landscape shift as fast as it is shifting right now.
When I started, local SEO was simple. Claim your Google Business Profile, get some citations, collect a few reviews, and you’re done. Clients were happy. Rankings came. Calls came.
That still works, but it is no longer enough....
Yesterday, I wrote about why websites are ranking on Google but losing traffic – and how Google AI Overviews are quietly absorbing clicks that used to go to your site.
If you haven’t read that yet, here’s the full breakdown. It’ll give you important context for what I’m about to share.
But here’s the part that surprised even some of my more experienced...
A few months back, I was reviewing the Google Search Console data for one of my clients, a home builder based in Melbourne, Australia.
Everything looked fine on the surface. Rankings were holding. Impressions were actually going up. But when I looked at the clicks column, something felt off.
Traffic had dropped. Not a little. Significantly.
My first instinct was to check for a penalty....