How to Optimize Your Google Business Profile: A Step-by-Step Guide
Most local businesses still treat their Google Business Profile like a digital business card. Fill in the name, address, phone number, add a few photos, done. That approach stopped working a while back, and in 2026 it’s actively costing you visibility.
Google runs local...
The Best Local SEO Tools in 2026 (And Which Ones Are Worth Paying For)
I’ve run local SEO for enough clients now to have opinions, not just a list. So this isn’t a neutral “here are ten tools” roundup. This is what I’d actually tell another agency owner sitting across from me asking where to put their tool budget....
Schema Markup for Local Businesses: A Beginner’s Guide for AI Search
Type “schema markup” into Google and you will land on a dozen guides written for people who already know what HTML is. That is not you, and it is not most local business owners either. So let’s slow down and do this properly.
By the end of this, you will...
How to Optimise Your Local SEO for AI Search, A Complete 2026 Guide
I have been doing local SEO for almost a decade now. And honestly, in all that time, I have never seen the landscape shift as fast as it is shifting right now.
When I started, local SEO was simple. Claim your Google Business Profile, get some citations, collect a few reviews,...
How to Protect Local SEO from Google AI Overviews in 2026
Yesterday, I wrote about why websites are ranking on Google but losing traffic – and how Google AI Overviews are quietly absorbing clicks that used to go to your site.
If you haven’t read that yet, here’s the full breakdown. It’ll give you important...