Local SEO

I have been doing local SEO for almost a decade now. And honestly, in all that time, I have never seen the landscape shift as fast as it is shifting right now. When I started, local SEO was simple. Claim your Google Business Profile, get some citations, collect a few reviews,...

Yesterday, I wrote about why websites are ranking on Google but losing traffic – and how Google AI Overviews are quietly absorbing clicks that used to go to your site. If you haven’t read that yet, here’s the full breakdown. It’ll give you important...