AI Overviews vs Featured Snippets: What’s the Difference and Which Should You Target?
Every few weeks, someone asks me whether Featured Snippets are “dead” now that AI Overviews exist. The honest answer is no, but the confusion is fair, because these two look similar on the surface and get talked about interchangeably in half the SEO content out...
Schema Markup for Local Businesses: A Beginner’s Guide for AI Search
Type “schema markup” into Google and you will land on a dozen guides written for people who already know what HTML is. That is not you, and it is not most local business owners either. So let’s slow down and do this properly.
By the end of this, you will...
llms.txt Explained: Should Your Website Have One in 2026?
Short answer first, because I know that’s what you’re here for: no, llms.txt will not get you cited by ChatGPT, ranked in Google’s AI Overviews, or found by Perplexity. Google has said this directly. If you’re adding it hoping for an AI-search ranking...
How to Track Your AI Search Visibility: Tools and Metrics That Matter
Do you know if ChatGPT is recommending your business? Or whether you show up in Google AI Overviews, Gemini, or Perplexity?
Most business owners have no idea. And you cannot improve what you cannot see. Your customers are no longer only on Google; they are asking AI tools for...
How to Get Cited by ChatGPT: The Complete 2026 Guide (With a Real Case Study)
Let me start with a story that still surprises people when I tell them.
A few months ago, we started working with a gun store in Thomasville, Georgia. Now, if you know anything about this industry, you know it is one of the hardest niches to market. You cannot run normal ads....
Is Google Citing Your Website in AI Overviews? Here’s How to Find Out
Last year, one of my clients, a family and cosmetic dentistry practice in Newark, Delaware, came to me with a problem that many local businesses are facing right now.
They were getting impressions on Google. Their rankings were decent. But something was off. The calls did not...
How to Optimise Your Local SEO for AI Search, A Complete 2026 Guide
I have been doing local SEO for almost a decade now. And honestly, in all that time, I have never seen the landscape shift as fast as it is shifting right now.
When I started, local SEO was simple. Claim your Google Business Profile, get some citations, collect a few reviews,...
How to Protect Local SEO from Google AI Overviews in 2026
Yesterday, I wrote about why websites are ranking on Google but losing traffic – and how Google AI Overviews are quietly absorbing clicks that used to go to your site.
If you haven’t read that yet, here’s the full breakdown. It’ll give you important...
Google AI Overviews Are Reducing Traffic: What To Do in 2026
A few months back, I was reviewing the Google Search Console data for one of my clients, a home builder based in Melbourne, Australia.Everything looked fine on the surface. Rankings were holding. Impressions were actually going up. But when I looked at the clicks column,...