AI SEO

I get asked this every second week now. Usually by a client who just watched a competitor with a weaker backlink profile show up in a ChatGPT answer where they didn’t. Same industry, same keyword, opposite result. Feels unfair. Feels random. It’s not random....

You’ve probably seen the term GEO everywhere in the last year, usually paired with a claim that SEO is dying and you need an entirely new strategy to survive. That’s not quite right, and the confusion around it is doing more harm than good. Let’s clear it up...

Reviews used to be simple. More stars, more trust, more customers. That part hasn’t changed. What has changed is who’s reading them, and how carefully. AI search tools like ChatGPT, Gemini, and Google’s AI Overviews now use your reviews as one of the...

Every few weeks, someone asks me whether Featured Snippets are “dead” now that AI Overviews exist. The honest answer is no, but the confusion is fair, because these two look similar on the surface and get talked about interchangeably in half the SEO content out...

Short answer first, because I know that’s what you’re here for: no, llms.txt will not get you cited by ChatGPT, ranked in Google’s AI Overviews, or found by Perplexity. Google has said this directly. If you’re adding it hoping for an AI-search ranking...

Do you know if ChatGPT is recommending your business? Or whether you show up in Google AI Overviews, Gemini, or Perplexity? Most business owners have no idea. And you cannot improve what you cannot see. Your customers are no longer only on Google; they are asking AI tools for...

Let me start with a story that still surprises people when I tell them. A few months ago, we started working with a gun store in Thomasville, Georgia. Now, if you know anything about this industry, you know it is one of the hardest niches to market. You cannot run normal ads....

Last year, one of my clients, a family and cosmetic dentistry practice in Newark, Delaware, came to me with a problem that many local businesses are facing right now. They were getting impressions on Google. Their rankings were decent. But something was off. The calls did not...